Use cases / PR & Media Outreach
Use case
PR & Media Outreach
Pitch journalists and bloggers with AI-researched angles — from your own domain.
Hiring a PR firm costs $5K–$15K/month. DIY PR means hours of journalist research and generic press releases that go straight to spam. Chuhching gives you the middle ground: find journalists who cover your space, generate pitches tied to their recent articles, send from your own email, and manage the entire media pipeline in one place.
The problem
- ✕PR agencies are expensive and most startups can't justify $10K/month
- ✕Generic press releases get ignored — journalists want a story angle, not a product announcement
- ✕Tracking pitches across email, Twitter DMs, and LinkedIn is chaotic
- ✕No visibility into which outlets and journalists are worth re-pitching
How Chuhching solves it
- 1
Find relevant journalists
Search by beat, outlet, or topic. Results include recent articles and preferred contact methods.
- 2
Generate story-angle pitches
AI crafts a pitch around a timely angle tied to the journalist's recent coverage — not a press release.
- 3
Send from your domain
Your email, your domain, your reputation. No platform branding in the subject line.
- 4
Follow up automatically
Timed follow-ups that reference the original pitch. Sequences pause when the journalist replies.
- 5
Track in your pipeline
Every conversation is a deal in your media pipeline — stages from Pitched to Published.
Key features
- ✓Journalist and blogger discovery by beat and outlet
- ✓AI pitch generation tied to recent coverage angles
- ✓Email sequences from your own domain
- ✓Media pipeline with custom stages
- ✓Press coverage tracking and public press page
The outcome
You run DIY PR like a pro — targeted, personalized, and tracked — at a fraction of agency pricing, with relationships you own.
Frequently asked questions
Is this a replacement for a PR agency?
For early-stage companies doing their own outreach, yes. You get the tools a PR pro uses — media lists, personalized pitches, follow-up cadence, pipeline tracking — without the $10K/month retainer.
Can I track press coverage after it's published?
Yes. Confirmed coverage appears on your public press page (indexed by search engines) and in your CRM. Link it to the journalist contact for relationship history.
Does it integrate with my existing email?
Pitches send from your own email domain. The CRM tracks conversations without requiring the journalist to use any platform.
Start free — upgrade when you’re ready
The CRM, booking, analytics, time tracking, and your first community are free. Pay only when you add outreach, social, or more workspaces.
Get started free